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As the information society evolves, new classes emerge, and among them is the cognitariat – the producing class responsible for creating information products and communication networks. Employing an information communication method, the article provides a socio-philosophical analysis of key values within the cognitariat, emphasizing creative work and the imperative of societal demand. Glocal peculiarities of the cognitariat in Russia are highlighted. Originating in the 1960s–1980s, unlike in capitalist countries, the Russian cognitariat did not emerge from workers in the service sector engaged in immaterial labor but rather from “working intellectuals”. Alongside with the “technical” and “creative intellectuals”, they successfully overcome the dramatic consequences of the 1990s, securing a leading position in the middle strata of society and shaping its development trends in the 21st century. The optimistic outlook for the development of the Russian cognitariat is rooted in the study of the cognitariat of Generation Z (centennials) – the first generation of the new information/digital society. Recognizing the need of adapting public space to the values of these new generations, it is concluded that the cognitariat is turning into an important productive force. Consequently, the overall societal development largely depends on creating favorable conditions for this social group and fostering its harmonious interaction with other classes. In addition, this approach facilitates the effective utilization of the cognitariat’s creative potential for national development. This conclusion holds practical significance and should be taken into account in the formulation of strategic plans at local and regional levels.
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