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Napa’s inception as a wine region did not start until the early nineteenth century, then it struggled to identify appropriate grape varietals and find a market for such wine, only then to be frustrated when Prohibition occurred in the early twentieth century and practically shut down the industry. It was in the 1960s that winegrowing would re-emerge on a scale and quality that began to be noticed by informed critics and new consumers. In the following decades critical information sharing networks of owners and winemakers emerged, including key individuals, facilitating a collective organization learning that fostered a commitment to quality and consistency that would cement Napa’s reputation. Newcomers to the area brought winemaking skills and then eventually large amounts of money to establish a heightened professionalism and demand for premium wine in the United States grew and Napa became a tourist destination, and with a distinct identity from other areas in California.
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