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The behaviours we engage in matter on an individual, interpersonal, societal, and environmental level. Most sources of modern health and disease can be traced to behaviour. Behaviours such as eating, moving, drinking alcohol, or taking medication are critical in determining health outcomes. Yet, despite the importance of health-related behaviours as a construct, communication and research examining behavioural phenomena often under elaborate this central concept. The current chapter provides a conceptual overview focusing on defining and specifying behaviour, aiming to lay the foundation for increased clarity in communication and researching health-related behaviour and behaviour-related outcomes.
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