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Green entrepreneurial intentions in Saudi youth: cultural insights and implications

Hashed Mabkhot · Yahdih Semlali · Hamid Mahmood Gelaidan · Nadia A. Abdelmegeed Abdelwahed · Hasnizam Shaari

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Entrepreneurship Studies and Influences Environmental Sustainability in Business Vocational and Entrepreneurial Education

Abstract

Abstract This study investigates green entrepreneurial intention and behaviour among youth, aiming to provide insights into the factors influencing these phenomena. A survey was conducted with 441 students from the Universities in the Kingdom of Saudi Arabia, and the data were analysed using SmartPLS-3.3.2. Several hypotheses were tested. Firstly, a positive and significant relationship was found between commitment to environmental causes (CTE) and green entrepreneurial intention (GEI), aligning with prior research. This underscores the influence of personal beliefs and values on driving individuals towards green entrepreneurial activities. Secondly, entrepreneurial motivation (EM) demonstrated a positive and significant relationship with GEI, emphasizing the importance of individual motivation in fostering intentions toward green entrepreneurship. Thirdly, university entrepreneurship support (UES) showed insufficient evidence to establish a significant relationship with GEI, suggesting a potential gap in university support for green entrepreneurship initiatives. Similarly, entrepreneurship education (EE) did not exhibit a statistically significant impact on GEI, highlighting the need for enhanced incorporation of environmental issues in educational programs to inspire GEI. Furthermore, the study emphasizes the significance of promoting green consumption among university students, who possess significant potential to drive positive change in consumption habits. Lastly, a strong and highly significant relationship was observed between GEI and green entrepreneurial behaviour (GEB), emphasizing the pivotal role of intentions in translating into concrete actions. Overall, the findings contribute to understanding the dynamics of GEI and behaviour among Saudi Arabian youth, suggesting avenues for policy interventions and future research directions in fostering sustainable entrepreneurship.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1996The Behavioral Consequences of Service Quality 2014Partial least squares structural equation modeling (PLS-SEM)2016Using PLS path modeling in new technology research: updated guidelines 2000Competing models of entrepreneurial intentions 2001Targeting consumers who are willing to pay more for environmentally friendly products 2017Advanced Issues in Partial Least Squares Structural Equation Modeling

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