No open-access location is known for this record yet.
No open-access location is known for this record yet.
Sustainable or green hotels, also known as eco-friendly lodging facilities within the hospitality industry, prioritize environmental and social responsibility in their daily operations. These establishments aim to minimize their ecological impact and create beneficial effects on local communities while providing guests with a pleasant and comfortable stay. This study aims to investigate customer preferences regarding eco-friendly services in hotels and to provide hotels with the most favorable strategies to meet these demands in mountainous tourism spots in Pakistan. This study employed a novel hybrid approach FUCOM-Fuzzy QFD. Both “WHATs” (green attributes) and “HOWs” (technical requirements/strategies) are gathered from the literature. The findings indicated that among the nine sustainability traits of hotels, consumers favored features associated with efficient energy and water management, as well as the use of environmentally sustainable products. They prefer to be provided with these attributes. An analysis of the house of quality (HOQ) showed that hoteliers should focus on “waste reuse and recycle,” “use of energy efficiency techniques and technologies,” and “use of recycled material” being the top three strategies assessed by experts during the design phase. This study provides a decision framework for hoteliers, policymakers, and the government to incorporate sustainable features in hotels focusing on mountain tourism in Pakistan. This research is one of its kind that explored the relationship between WHATs and HOWs and the correlation between HOWs regarding the hospitality industry in mountain tourism in Pakistan.
Loading…
Stored only when both papers are in the corpus — 9 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.