Understanding Customers' Intentions to Use Digital Dental Health Services

Abstract

This study extends the technology acceptance model (TAM) by integrating additional variables—attitudes and social media influence—to explore the factors affecting customers' intentions to use digital dental health services in Algeria. Utilizing a convenience sampling method, the research gathered 136 valid responses through a structured questionnaire. The analysis revealed that customers' intentions are significantly influenced by four key factors: perceived ease of use, perceived usefulness, attitudes, and social media. These findings underscore the importance of not only technological perceptions but also social and psychological elements in promoting the adoption of digital dental care. The study contributes to a deeper understanding of customer behavior in the context of digital health services, offering valuable insights for practitioners and policymakers aiming to enhance the acceptance of such innovations.

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