ESTUDO EXPLORATÓRIO DAS CAPACIDADES PARA INOVAÇÃO FRUGAL NA INDÚSTRIA BRASILEIRA DE TELEVISÃO

Abstract

The study aimed to identify whether Brazilian television companies have the organizational capabilities to implement Frugal Innovation in the development of digital technologies. The research methodology was mixed: qualitative, through content analysis of transcripts extracted from the interviews; and quantitative, through the use of a validated instrument to measure Frugal Innovation. Technology results from the pilot identified a significant cost reduction after replacing content transport, or the high-cost bus or van equipment for each vehicle, with backpack transport equipment. capable of transmitting audio and video over the Internet, using a 4G mobile data network.

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