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Consumer psychology and the effectiveness of marketing campaigns: The influence of psychological factors on consumer preferences and purchases
16 references·0 citing·55 second hop
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References

  • 2020Evolution of Consumption: A Psychological Ownership Framework382 cited
  • 2021Negative emotions in consumer brand relationship: A review and future research agenda187 cited
  • 2021The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media180 cited
  • 2020Advertising and the Mind of the Consumer94 cited
  • 2020Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach75 cited
  • 2022Consumer attitudes and willingness to pay for novel bio-based products using hypothetical bottle choice50 cited
  • 2023Effects of mental accounting on purchase decision processes: A systematic review and research agenda47 cited
  • 2023Reconsidering the path for neural and physiological methods in consumer psychology31 cited
  • 2023Virtual grocery shopping intention: an application of the model of goal-directed behaviour25 cited
  • 2023I want to remember: Preference for visual intensity in sentimental purchases18 cited
  • 2020Impact of visual merchandising on the purchase decision of consumers from retail stores in central Peru17 cited
  • 2023Do extrinsic factors encourage shoppers’ compulsive buying? Store environment and product characteristics16 cited
  • 2022FEATURES OF CONSUMER BEHAVIOR IN THE CONDITIONS OF THE MODERN MARKET7 cited
  • 2023Influence of socio-demographic factors on the development of marketing communications

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6 cited
  • 2023ВПЛИВ БРЕНДИНГУ НА РІШЕННЯ СПОЖИВАЧІВ: АНАЛІЗ ВАЖЛИВИХ АСПЕКТІВ ТА ТЕНДЕНЦІЙ6 cited
  • 2021АНАЛІЗ ФАКТОРІВ ТА МОДЕЛЕЙ ПОВЕДІНКИ СПОЖИВАЧА6 cited
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