ABSTRACT This article aims to systematically analyse the main trends in formulating digital strategies aimed at environmental sustainability. In particular, it will examine the use of these strategies to foster the development of sustainable initiatives and the need for integrating technological innovation with environmentally responsible practices. Carrying out a systematic review of the literature, the study exposed a variety of approaches that encompass innovations in products and services, energy efficiency through smart technologies and the development of digital platforms that support the circular economy. The success of these initiatives depends significantly on collaboration between different sectors and the strategic use of data.
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