Promotion, Brand Image, and Customer Relationship Management on Aluminum Purchase Decisions at PT Global Alumindo Perkasa

Jansaris Othniel Purba · Cindy Christina · Evelyn Wijaya · Andi Andi · Hidayat Syahputra

7 citations0/0 files storedLuxury Landscape of Business Administration

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

The purpose of this study was to determine and analyze the effect of promotion, brand image, and customer relationship management on purchasing decisions. This research was conducted at PT Global Alumindo Perkasa which is located at Jalan Soekarno-Hatta No.9 Pekanbaru. The population of this study is consumers who make purchases at PT Global Alumindo Perkasa, so the sample in this study is 120 with an accidental sampling technique. Data analysis using multiple linear regression. The results of the study explain that promotion and customer relationship management have a positive and significant influence, while the brand image has a positive and insignificant effect on purchasing decisions. For further researchers, it is expected to develop this research by adding other variables.

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2017A Meta-analysis of Online Trust Relationships in E-commerce 2019PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PT. RADEKATAMA PIRANTI NUSA 2018Stock market reaction towards SPECT events using CAPM adjusted return 2017Investigating the Impacts of Brand Experience and Service Quality 2018PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK MEREK EIGER (KAJIAN PADA MAHASISWA UNIVERSITAS MERCU BUANA YOGYAKARTA)2021SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT PESONNA HOTEL PEKANBARU 2022Motivation, Work Culture, Commitment, and Leadership Style on Job Satisfaction and Employee Performance in Pekerjaan Umum dan Penataan Ruang (PUPR) Services in Kampar District 2017PENGARUH PROMOSI DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK CHITATO YANG DIMEDIASI OLEH BRAND AWARENESS

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