Uncertainty and Enterprise

Abstract

Abstract Uncertainty and Enterprise examines the practical ways to deal with everyday uncertainties in the field of entrepreneurship. It presents an intuitive framework for coping with doubts about honest mistakes and sincere disagreements in correlation with the work of the economist Frank Knight and other great twentieth-century thinkers. Regardless of the perspectives of textbook economics, standard theories, and behavioralists, uncertainty is banished to the unmanageable world of unknown unknowns, and resolute action requires confidence in individual and collective choices. Uncertainty and Enterprise provides an overview of the interplay between startups and giants. It also discusses how seemingly bureaucratic procedures encourage giants to undertake complex high-stakes initiatives.

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