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This study aims to construct an image model of positive aging through short videos of musical performances by older adults. Based on the rooted theory approach, the study used the audience comments on the Jieyin platform as the data source. After three coding sessions, six core dimensions of the image of positive aging were finally distilled: musical talent, cultural heritage, vigorous vitality, spiritual fulfillment, social capital, and social and family support. Research has shown that musical talent is the basis for the functioning of the other dimensions, cultural heritage reflects the important role of older people in the continuation of social values, vigorous vitality is the presentation of the positive external image of older people, spiritual fulfillment represents the pursuit of the inner spiritual world and the experience of happiness, and social and family support enhances the psychological security and emotional belonging of older people participating in musical activities. The six dimensions support each other, and they build a positive aging image of the elderly. This study enriches the application of rootedness theory in the field of aging research, reveals the important role of music in promoting the mental health, social integration, and cultural inheritance of the elderly, and provides theoretical references and lessons for research and development related to active aging.
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