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The modern world is undergoing dynamic digitalization, which is transforming all aspects of life: from the economy to social interaction. Global challenges such as climate change, geopolitical instability, economic inequality, and pandemics are forcing societies to rethink the role of digital technologies in ensuring sustainable development. In this context, the concept of the «digital human» is becoming key to the formation of a digital society that is able to adapt to challenges and create new opportunities. The purpose of the study: to develop practical principles for the implementation of the research areas «digital human and digital society in the context of global challenges». Research objectives: 1) to analyze digitalization as one of the main factors in the improvement of modern society; 2) to study the formation of a digital person as a process of adaptation, development and integration of a person into the digital environment; 3) to develop the concept of «Lifelong Learning». The study analyzes the concept of «digital human» and the transformation of society in the context of digitalization and global challenges. The main aspects of the impact of digital technologies on the formation of a modern personality, social relations, economy, culture and infrastructure are considered. The world experience of using digital technologies to achieve sustainable development and their application in Ukraine, in particular in the context of post-war recovery, is analyzed. The practical significance of the work lies in the development of recommendations for integrating digital solutions into various spheres of public life, creating models of innovative education and management, as well as developing platforms for ensuring inclusiveness and social cohesion. The results of the study can be used in public administration, the educational environment, business, and the public sector to increase the efficiency of using digital technologies in solving current social problems.
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