Drivers and Enablers of Digital Readiness in the Fashion Industry: A Systematic Literature Review

Abstract

The fashion industry is undertaking transformative changes driven by various digital technologies. However, these changes present challenges, ranging from employee resistance to slow organizational response to digital change, leading to a high rate of failure in digital transformations. Guided by the change readiness theory and Porter's Diamond Model, this study aims to conceptualize fashion digital readiness and systematically understand digital readiness in fashion business organizations, endeavoring to uncover the crucial drivers and enablers from a practical business perspective. Through a systematic review method, 64 peer-reviewed articles from Google Scholar reveals 5 clusters on the current state of literature, identifies 6 main drivers and 21 main enablers, and proposes the Fashion Digital Readiness—Drivers and Enablers (FDR-D, E) framework. The study expands on the advancements in change readiness theory into fashion digital readiness, provides insights into the propositions, theoretical and practical implications, and highlights further research avenues.

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