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The article “University strategies in Ecuador for strengthening cultural identity” examines the limitations and challenges of Ecuadorian universities in promoting cultural identity in a context of globalization. Through a literature review, it identifies deficiencies in the inclusion of intercultural content in curricula, limited participation of indigenous and Afro-Ecuadorian communities, and insufficient teacher training in interculturalism. In addition, globalization has weakened local cultural traditions, affecting students' connection with their heritage. The study proposes integrating contextualized educational content, designing sustainable cultural activities and establishing specific evaluation systems for cultural strategies. It also highlights the importance of actively including communities in the formulation of educational policies. These actions can strengthen cultural diversity, improve social cohesion and guarantee a higher education that is more inclusive and representative of Ecuador's cultural richness.
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