Technology adoption in the apparel industry of Bangladesh: a qualitative study

Abstract

Purpose Given the substantial presence of the Bangladeshi apparel industry on the international stage, it is imperative to examine the sector’s technology adoption (TA) behavior. This study aims to understand the TA-related factors perceived by top apparel industry professionals in Bangladesh. Design/methodology/approach Based on the technology, organization and environment (TOE) framework, this study used a two-step analytical sampling approach and conducted semi-structured in-depth interviews with eight top-level industry professionals from Bangladeshi apparel firms. Findings The findings indicate that the technological factors include perceived benefits, technical compatibility, investment cost, and availability of training and technical support. Firm size, business scope, and financial viability were found as organizational factors, whereas buyer pressure, local and global competition, government policies, and sustainability were found as environmental factors of TA decisions. Originality/value This study provides practical and novel insights into the role of top management in TA within the TOE framework. By shedding light on TA in Bangladesh’s apparel industry, this research contributes to the literature.

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