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Research on the Relationship Between Digital Marketing and Corporate Performance
16 references·0 citing·47 second hopsampled
Research on the Relationship Between Digital Marketing and Corporate Performance (2025)Research on the Relationship Between Digi…The value relevance of digital marketing capabilities to firm performance (2022)The value relevance of digita…The digital marketing capabilities gap (2020)The digital marketing capabil…Platform ecosystems as meta‐organizations: Implications for platform strategies (2020)Platform ecosystems as meta‐o…Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions (2019)Sales profession and professi…Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability (2019)Let Me Imagine That for You: …How legacy firms can embrace the digital ecosystem via digital customer orientation (2019)How legacy firms can embrace …Digitalization and its influence on business model innovation (2018)Digitalization and its influe…Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems (2017)Digital affordances, spatial …A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading? (2017)A review of research on outwa…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Servitization and Competitive Advantage: The Importance of Organizational Structure and Value Chain Position (2015)Servitization and Competitive…Resource-based theory in marketing (2013)Resource-based theory in mark…Dynamic capabilities: A review and research agenda (2007)Dynamic capabilities: A revie…Environment‐strategy relationship and its performance implications: An empirical study of the chinese electronics industry (1994)Environment‐strategy relation…The cornerstones of competitive advantage: A resource‐based view (1993)The cornerstones of competiti…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Firm resources and sustained competitive advantage (2004)What are dynamic capabilities and are they a useful construct in strategic management? (2009)Supply chain resilience: definition, review and theoretical foundations for further study (2015)Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research (2018)A resource‐based view of the firm (1984)Dynamic capabilities and strategic management (1997)Toward a theory of customer engagement marketing (2016)Designing conceptual articles: four approaches (2020)The art of writing literature review: What do we know and what do we need to know? (2020)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The digital revolution in the travel and tourism industry (2019)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Research Commentary —The New Organizing Logic of Digital Innovation: An Agenda for Information Systems Research (2010)Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship (2016)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process (2019)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Case Study Research: Design and Methods (1984)Case Study Research (2004)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)Influence of artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects (2020)COVID-19 and digitalization: The great acceleration (2021)Markets and Hierarchies (1975)Property Rights and the Nature of the Firm (1990)Information Rules: A Strategic Guide to the Network Economy (2000)Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms (2021)Governance and Design of Digital Platforms: A Review and Future Research Directions on a Meta-Organization (2021)Renewing the resource‐based view: New contexts, new concepts, and new methods (2023)Review of Psychometric theory (2nd ed.). (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships (1996)What (Not) to Expect When Surveying Executives (2006)External Control of Organizations: Resource Dependence Perspective (2011)Green operations and the moderating role of environmental management capability of suppliers on manufacturing firm performance (2011)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The Theory of Economic Development (2003)Strategic assets and organizational rent (1993)Dynamic capabilities: what are they? (2000)Review : Knowledge Management and Knowledge Management Systems: Conceptual Foundations And Research Issues1,2 (2001)
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References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1993The cornerstones of competitive advantage: A resource‐based view10,742 cited
  • 2007Dynamic capabilities: A review and research agenda2,819 cited
  • 2017Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems1,736 cited
  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2018Digitalization and its influence on business model innovation1,090 cited
  • 2013Resource-based theory in marketing884 cited
  • 2017A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?874 cited
  • 2020Platform ecosystems as meta‐organizations: Implications for platform strategies685 cited
  • 1994Environment‐strategy relationship and its performance implications: An empirical study of the chinese electronics industry641 cited
  • 2019Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions365 cited
  • 2020The digital marketing capabilities gap330 cited
  • 2019Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability310 cited
  • 2015Servitization and Competitive Advantage: The Importance of Organizational Structure and Value Chain Position

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229 cited
  • 2019How legacy firms can embrace the digital ecosystem via digital customer orientation218 cited
  • 2022The value relevance of digital marketing capabilities to firm performance215 cited
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