What is driving China’s e-commerce growth?

Dan Wang

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E-commerce and Technology Innovations Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

China’s retail e-commerce market has been the largest in the world since 2013. Its sales grew 34-fold in the decade to 2020 compared to the world’s ninefold growth. In 2020, its sales stood at US$2.3 trillion, representing just over half of the world’s e-commerce market total of US$4.3 trillion. What has contributed to this remarkable […]

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