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Abstract The chapter examines the language ideologies–ways in which value is brought to bear upon the form and use of language in society–in relation to the use of the Quechuan languages in highland Peru and Bolivia, in contemporary times and based on the author’s field research. After a brief synopsis of language ideologies in colonial times and an overview of the sociolinguistic context of Quechuan languages in relation to other Central Andean Indigenous languages, the study takes discourse as its object, both at the “micro” level as people reflect on their own language use and that of others, and at the “macro” level of state legislative, policy, and planning actions. The study of language ideologies in postcolonial settings such as those of the Central Andes helps to identify discriminatory attitudes and practices that can uphold inequality, challenge them, and provide arguments upon which to build more equitable societal arrangements.
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