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Mapping Customer Relationship Management Research in Higher Education: Trends and Future Directions
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References

  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2014Bibliometric Methods in Management and Organization7,468 cited
  • 2015Organizational identification, work engagement, and job satisfaction374 cited
  • 2016Toward a strategic view of higher education social responsibilities: A dynamic capabilities approach130 cited
  • 2019A Bibliometric Analysis of International Competitiveness (1983–2017)100 cited
  • 2018The Impact of Training and Development and Supervisor Support on Employees Retention in Academic Institutions: The Moderating Role of Work Environment96 cited
  • 2013Factors Affecting the Hotel's Service Quality: Relationship Marketing and Corporate Image79 cited
  • 2016CRM Adoption in a Higher Education Institution43 cited
  • 2016Customer relationship management and service quality: Influences in higher education38 cited
  • 2021Aligning organizational culture to enhance managerial effectiveness of academic leaders: an interface for employee engagement and retention31 cited
  • 2010Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments30 cited
  • 2015The transformation of higher education: evaluation of CRM concept application and its impact on student satisfaction27 cited
  • 2023Driving success: A segmentation of customer admiration in automotive industry19 cited

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  • 2019Emerging Trends and Future Perspective of Human Resource Reskilling in Higher Education13 cited
  • 2014Developing a Quality Model at University Library Services Sunderland12 cited
  • 2024Developing a success model of a social student relationship management system9 cited
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