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The purpose of this paper is to introduce the perspective of the “socio-spatial” relationship, to construct a theoretical analysis framework for the reconstruction of rural cultural space, and to explore effective strategies for the reconstruction of cultural space in the context of rural revitalization. Taking Zhuma Town as a case study, this study applies qualitative research methods, combining inductive synthesis, interpretive analysis, and literature review to analyze in depth the phenomenon of the revival of its camellia culture and the reconstruction of cultural space. It is found that the transformation of vernacular culture is the fundamental motive for the reconstruction of rural cultural space, which is embodied in Zhuma Town, as the camellia culture has gone through different stages of development, which promotes the transformation of cultural space from traditional to modern, and from single-function to composite function. On this basis, the design strategies of “landscape inheritance and functional regeneration”, “connotation remodeling and cultural value-added”, and “role transformation and coordination and cooperation” are proposed. The research results provide theoretical references and practical guidance for the reconstruction of contemporary rural cultural space, help promote the construction of high-quality rural habitat, enrich the knowledge system of rural cultural space research in interdisciplinary background, and are of great significance in awakening the cultural self-consciousness of the vernacular society and promoting the reconstruction of rural cultural values.
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