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Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach
16 references·0 citing·43 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1991Assessing Construct Validity in Organizational Research6,615 cited
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  • 2001An Affect Theory of Social Exchange1,257 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2021Digital Transformation and Innovation Management: A Synthesis of Existing Research and an Agenda for Future Studies761 cited
  • 2004Gratitude, Like Other Positive Emotions, Broadens and Builds

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  • 2013The role of brand love in consumer‐brand relationships688 cited
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