Backpacker Umrah, Is It Protected A Netnography Study

Noorlailie Soewarno · Nanang Setiawan · Anak Agung Gde Satia Utama

4 citations0/0 files storedInternational Journal of Tourism Anthropology

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Abstract

Backpacker Umrah has become a popular phenomenon in Indonesia, especially in the aftermath of the COVID-19 pandemic. Backpacker Umrah is a self-organised pilgrimage to Saudi Arabia without using a travel company. Despite ongoing debates and controversies, backpacker Umrah continues to be in high demand among the Indonesian population. This study aims to explore the backpacker Umrah phenomenon in Indonesia, examining why and how it occurs and aspects related to protecting pilgrims from potential fraud and other risks. The study employs netnographic methods, utilising online platform data from WhatsApp groups and Facebook communities. Research on backpacker Umrah remains limited, making this study particularly novel. This study contributes to the advancement and development of tourism anthropology literacy through online ethnography using social media, particularly in the literature on Backpacker Umrah and Hajj and Umrah travel. It also contributes by providing recommendations for preventing and mitigating potential Umrah fraud.

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