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Green Digital Strategies: Sustainability in Global and Greek Cultural Marketing
16 references·0 citing·47 second hop
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References

  • 2019The future of social media in marketing1,892 cited
  • 2018Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model1,342 cited
  • 2018The United Nations Sustainable Development Goals753 cited
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  • 2022Museums and Digital Culture: From Reality to Digitality in the Age of COVID-19172 cited
  • 2014Museums and cultural sustainability: stakeholders, forces, and cultural policies141 cited
  • 2021How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience140 cited
  • 2017Creative Arts Marketing135 cited
  • 2021A Review of the Role of Social Media for the Cultural Heritage Sustainability128 cited
  • 2021Changes and Challenges in Museum Management after the COVID-19 Pandemic106 cited
  • 2021Strategic planning for virtual exhibitions and visitors’ experience: A multidisciplinary approach for museums in the digital age95 cited
  • 2016Factors Influencing Museum Sustainability and Indicators for Museum Sustainability Measurement87 cited
  • 2022Museums and digital technology: a literature review on organizational issues72 cited
  • 2024Museums and the Post-Digital: Revisiting Challenges in the Digital Transformation of Museums

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63 cited
  • 2022Digital Tourism: An Alternative View on Cultural Intangible Heritage and Sustainability in Tavira, Portugal62 cited
  • 2021Do museums foster innovation through engagement with the cultural and creative industries?51 cited
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