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The Role of Social Media in Green Marketing: How Eco-Friendly Content Influences Brand Attitude and Consumer Engagement
16 references·3 citing·41 second hop
The Role of Social Media in Green Marketing: How Eco-Friendly Content Influences Brand Attitude and Consumer Engagement (2025)The Role of Social Media in Green Marketi…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)How to SHIFT Consumer Behavio…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)The influence of eWOM in soci…Consistent Partial Least Squares Path Modeling1 (2015)Consistent Partial Least Squa…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial Least Squares Structu…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…The impact of electronic word‐of‐mouth (2008)The impact of electronic word…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)A Partial Least Squares Laten…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait (2025)The Process Through Which You…Do Social Media Platforms Control the Sustainable Purchase Intentions of Younger People? (2025)Do Social Media Platforms Con…Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions (2025)Building Trust in Sustainable…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Structural Equations with Latent Variables (1989)How to Write Up and Report PLS Analyses (2009)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Coefficient Alpha and the Internal Structure of Tests (1951)Principles and Practice of Structural Equation Modeling (2012)Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods (2016)Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)PLS-SEM: Indeed a Silver Bullet (2011)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-Efficacy: The Exercise of Control (1999)Designing conceptual articles: four approaches (2020)Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)The partial least squares approach for structural equation modeling. (1998)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Common Beliefs and Reality About PLS (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R10,287 cited
  • 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
  • 2013Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance5,307 cited
  • 2015Consistent Partial Least Squares Path Modeling12,887 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited

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2008
The impact of electronic word‐of‐mouth
1,369 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
  • 2016The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption1,188 cited
  • Cited by

    • 2025The Process Through Which Young Adults Form Attitudes Towards Sustainable Products Through Social Media Exposure in Kuwait17 cited
    • 2025Building Trust in Sustainable Journeys: The Interplay Between Green Marketing, Green Brand Trust, and Tourism Purchase Intentions12 cited
    • 2025Do Social Media Platforms Control the Sustainable Purchase Intentions of Younger People?12 cited