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Enhancing Consumer Satisfaction in Complex Choices Through a Sequential Elimination Approach
16 references·0 citing·53 second hop
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References

  • 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,866 cited
  • 1993The Adaptive Decision Maker3,507 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1997Consumer Preference for a No‐Choice Option996 cited
  • 2014Choice overload: A conceptual review and meta‐analysis857 cited
  • 1995Consumer variety-seeking among goods and services578 cited
  • 2010Does Choice Mean Freedom and Well-Being?380 cited
  • 2012Diagnosing Consumer Confusion and Sub-Optimal Shopping Effort: Theory and Mortgage-Market Evidence284 cited
  • 2012Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock267 cited
  • 2014Decision Difficulty in the Age of Consumer Empowerment257 cited
  • 2009Testing the boundaries of the choice overload phenomenon: The effect of number of options and time pressure on decision difficulty and satisfaction241 cited
  • 2009Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice143 cited
  • 1984Variety Seeking As an Explanation For Exploratory Purchase Behavior: a Theoretical Model114 cited
  • 2015Reducing Choice Overload without Reducing Choices71 cited
  • 2022Product Assortment, Choice Overload, and Filtering Technology across Retail Contexts

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17 cited
  • 2019The surplus identification task and limits to multiattribute consumer choice.4 cited
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