Cultural entrepreneurship and literary festivals - their relation to local and sustainable development

Abstract

This study deals with literary festivals as important actors of cultural entrepreneurship and their role in strengthening the local economy, as they often motivate visitors to specific cities or regions through the organization of literary tours, creative writing workshops and open events for the public, they contribute to the promotion of cultural heritage and the creation of experiences that link literature and tourism and enhance cultural entrepreneurship. The connection with local culture is seen as the core of the festival's identity. Events that present literary works with direct reference to local history or incorporate traditional arts, music and customs into their programme, showcase the identity of the place in an authentic way

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