Data-driven supply chain orientation and supply chain performance: empirical investigation using a contingent resource-based view perspective

Abstract

Purpose Based on a contingent resource-based view, this paper explores whether and how data-driven supply chain orientation (DDSCO) affects supply chain performance (SCP). Design/methodology/approach Survey data were collected from 307 manufacturers in China, Confirmatory factor analysis confirmed the reliability and validity of measures, and bootstrapping was used to test all hypotheses. Findings DDSCO positively and significantly influences SCP and supply chain risk management capabilities (i.e. robustness and resilience). Additionally, supply chain risk management capabilities partially mediate the relationship between DDSCO and SCP. Furthermore, the findings provide evidence for the moderating effect of supply dynamism on the DDSCO–SCP relationship, with robustness and resilience capability functioning as mediators. Originality/value Building upon existing digital strategies and supply chain performance literature, this study provides a new perspective (supply chain risk management capabilities) on maintaining a sustainable supply chain under supply dynamism. These findings offer new theoretical and managerial contributions that add value to the supply chain management literature.

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