Factors affecting the adoption of social media payment platforms: a social network analysis approach

Abstract

Purpose This study aims to explore the factors influencing the adoption of social media payment platforms (SMPPs) and examines the interrelationships among these factors. Design/methodology/approach A systematic literature review identified 31 key adoption factors. Using social network analysis (SNA), we mapped and analyzed the interrelationships among these factors. Additionally, we used the Delphi technique to validate and assess their impact. Findings The study reveals that perceived usefulness emerges as the most critical factor driving the adoption of SMPPs. Moreover, the SNA highlights significant interdependencies among factors, providing deeper insights into the ecosystem of SMPP adoption. Research limitations/implications The findings offer practical guidance for users and socially innovative companies in decision-making related to SMPP adoption. Additionally, the study identifies avenues for future research, particularly in leveraging network-based methodologies for service management research. Originality/value This study is the first to apply SNA tools in the context of SMPPs, offering a novel methodological perspective and advancing the understanding of adoption dynamics in this emerging field.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 4 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.