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Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs
16 references·1 citing·34 second hop
Unveiling barriers and drivers of AI adoption for digital marketing in Malaysian SMEs (2025)Unveiling barriers and drivers of AI adop…Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model (2021)Understanding AI adoption in …Structural model robustness checks in PLS-SEM (2019)Structural model robustness c…Working and organizing in the age of the learning algorithm (2018)Working and organizing in the…Mapping the challenges of Artificial Intelligence in the public sector: Evidence from public healthcare (2018)Mapping the challenges of Art…Artificial Intelligence and the Public Sector—Applications and Challenges (2018)Artificial Intelligence and t…Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling (2018)Addressing Endogeneity in Int…Research Methods: The Basics (2010)Research Methods: The BasicsTechnology Acceptance Model 3 and a Research Agenda on Interventions (2008)Technology Acceptance Model 3…A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects (2006)A meta-analysis of the techno…Services Marketing: People, Technology, Strategy (2004)Services Marketing: People, T…The Technology Acceptance Model: Past, Present, and Future (2003)The Technology Acceptance Mod…A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…The theory of planned behavior (1991)The theory of planned behaviorThe processes of technological innovation (1991)The processes of technologica…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The prediction of behavior from attitudinal and normative variables (1970)The prediction of behavior fr…Understanding FinTech Adoption Drivers for Digital Financial Sustainability in Urban and Rural MSMEs (2026)Understanding FinTech Adoptio…User Acceptance of Information Technology: Toward A Unified View1 (2003)The Technology Acceptance Model: Its past and its future in health care (2009)Technology acceptance model: a literature review from 1986 to 2013 (2014)Diffusion of Innovations 1 (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The technology acceptance model (TAM): A meta-analytic structural equation modeling approach to explaining teachers’ adoption of digital technology in education (2018)The theory of planned behavior: Frequently asked questions (2020)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead (2016)Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Econometric Analysis of Cross Section and Panel Data (2001)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)PLS-SEM’s most wanted guidance (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Man is to Computer Programmer as Woman is to Homemaker? Debiasing Word Embeddings (2016)The ethics of algorithms: Mapping the debate (2016)The future of employment: How susceptible are jobs to computerisation? (2016)Implications of the use of artificial intelligence in public governance: A systematic literature review and a research agenda (2021)AI adoption and diffusion in public administration: A systematic literature review and future research agenda (2022)Exploring artificial intelligence adoption in public organizations: a comparative case study (2022)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)An Introduction to Structural Equation Modeling (2021)Trust and TAM in Online Shopping: An Integrated Model1 (2003)An Integrated Model of Information Systems Adoption in Small Businesses (1999)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business (2006)
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Understanding AI adoption in manufacturing and production firms using an integrated TAM-TOE model
746 cited
  • 2004Services Marketing: People, Technology, Strategy685 cited
  • Cited by

    • 2026Understanding FinTech Adoption Drivers for Digital Financial Sustainability in Urban and Rural MSMEs8 cited