Role of Generation Alpha in Green Sustainability Through Eco-Innovation and Digital Activism

Abstract

In an era of rapid technological advancements and environmental crises, eco-innovation and digital activism are shaping global sustainability initiatives. This chapter explores Generation Alpha's role in driving green governance through technological expertise and ecological sensitivity. Raised in a digitally connected, climate-conscious age, this generation leverages tools like artificial intelligence, blockchain, and social media to tackle significant environmental challenges. From enhancing sustainability in urban ecosystems to mobilizing grassroots action, Generation Alpha's impact is transformative. The chapter critically examines their potential to lead the next wave of green governance, integrating theoretical frameworks, case studies, and real-life applications to highlight their contribution to equitable and sustainable development.

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