Linking social practice theories to the perceptions of green consumption: An overview

Abstract

Over the past few decades, green consumption has become a vital component of sustainable development. This paper reviews the perceptions and practices of green consumption through the viewpoint of social practice theories, with an emphasis on gender dynamics. In addition, several factors influencing green consumption behaviour explored. Social practice theories provide a comprehensive framework for understanding how daily routines, societal norms, and infrastructural contexts shape sustainable consumption behaviours. Findings of this literature review highlights that women's higher inclination towards green consumption is driven by social roles and environmental concerns, while men's engagement is influenced by traditional roles and material conditions. By reviewing green consumption behaviour through the lens of social practice, the article reveals how collective behaviours and societal structures, rather than individual choices alone, drive sustainability efforts. The findings underscore the significance of policy interventions within the context of socio-technological development, emphasizing the need to address structural factors and promote sustainable practices through the adoption of nudge approach, circular economy principles, technological advancements and fostering environmental consciousness. Finally, this review paper suggests that future research is required to explore the gender differences in detail to understand their varying inclination toward green practices, which would help inform policy development for sustainability. Furthermore, it recommends conducting a longitudinal study to assess the impact of social practice-based sustainable consumption on climate resilience in climate-vulnerable regions.

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