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The report of the 20th National Congress of the Communist Party of China emphasizes the need to build a strong trade nation by optimizing and upgrading goods trade, innovating service trade development mechanisms, and advancing digital trade. Cross-border e-commerce serves as a new driver for high-quality development in international trade, and its growth should progress in tandem with cross-border logistics development. This study examines the current state of cross-border logistics in Guangdong Province. It employs the DEA (BCC) model to measure cross-border e-commerce logistics efficiency, using the number of employees in transportation, warehousing, and postal services as labor input indicators, fixed asset investment as capital input indicator, and freight volume and cargo turnover as output indicators. The results show that although the efficiency of cross-border logistics in Guangdong Province has improved steadily in recent years, the speed of improvement is not obvious. At the same time, by analyzing the influence mechanism of cross-border logistics efficiency in Guangdong Province, this paper proposes to improve cross-border logistics efficiency in Guangdong Province by reducing logistics costs, optimizing logistics management, giving full play to industrial advantages, and promoting digitalization and intelligent logistics.
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