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The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses
16 references·1 citing·48 second hop
The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses (2025)The Art of Misspelling: Unraveling the Di…Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness (2009)Value from Regulatory Constru…Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…The secret life of fluency (2008)The secret life of fluencyMoving beyond Coltheart’s N: A new measure of orthographic similarity (2008)Moving beyond Coltheart’s N: …Overcoming intuition: Metacognitive difficulty activates analytic reasoning. (2007)Overcoming intuition: Metacog…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments (2004)A Sound Idea: Phonetic Effect…A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Creating Brand Names With Mea…The Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…The effect of orthographic similarity on lexical retrieval: Resolving neighborhood conflicts (1997)The effect of orthographic si…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…A ROWS is a ROSE: Spelling, sound, and reading (1987)A ROWS is a ROSE: Spelling, s…When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems (2025)When sparks fly: How arousal-…Statistical principles in experimental design. (1962)Statistical Principles in Experimental Design (1964)An interactive activation model of context effects in letter perception: I. An account of basic findings. (1981)The Nonword Reading Deficit in Developmental Dyslexia: A Review (1992)Phonological Recoding and Orthographic Learning: A Direct Test of the Self-Teaching Hypothesis (1999)Nested incremental modeling in the development of computational theories: The CDP+ model of reading aloud. (2007)On the psychology of prediction. (1973)Individual differences in reasoning: Implications for the rationality debate? 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References

  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 1987A ROWS is a ROSE: Spelling, sound, and reading867 cited
  • 2007Overcoming intuition: Metacognitive difficulty activates analytic reasoning.844 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 2008Moving beyond Coltheart’s N: A new measure of orthographic similarity697 cited
  • 2008The secret life of fluency685 cited
  • 2009Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness613 cited
  • 1997The effect of orthographic similarity on lexical retrieval: Resolving neighborhood conflicts535 cited
  • 2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • 2001

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Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
378 cited
  • 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
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    • 2025When sparks fly: How arousal-driven atmospheres, brand positioning, and consumer traits collide in live-streaming ecosystems7 cited