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Bridging Predictive Insights and Retention Strategies: The Role of Account Balance in Banking Churn Prediction
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References

  • 2000A survey of credit and behavioural scoring: forecasting financial risk of lending to consumers744 cited
  • 2019A Churn Prediction Model Using Random Forest: Analysis of Machine Learning Techniques for Churn Prediction and Factor Identification in Telecom Sector394 cited
  • 2021Prediction of stock price direction using a hybrid GA-XGBoost algorithm with a three-stage feature engineering process292 cited
  • 2021Forecasting directional movement of Forex data using LSTM with technical and macroeconomic indicators196 cited
  • 2020CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy180 cited
  • 2024A Review on Machine Learning Methods for Customer Churn Prediction and Recommendations for Business Practitioners151 cited
  • 2021Integrated Churn Prediction and Customer Segmentation Framework for Telco Business141 cited
  • 2022Financial Vulnerability, Financial Literacy, and the Use of Digital Payment Technologies125 cited
  • 2019Big data analytics for supply chain relationship in banking118 cited
  • 2022Propension to customer churn in a financial institution: a machine learning approach102 cited
  • 2019Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank101 cited
  • 2024Prediction of Customer Churn Behavior in the Telecommunication Industry Using Machine Learning Models94 cited
  • 2023E-commerce customer churn prevention using machine learning-based business intelligence strategy

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89 cited
  • 2023Investigating customer churn in banking: a machine learning approach and visualization app for data science and management84 cited
  • 2023Hyperparameter Optimization and Combined Data Sampling Techniques in Machine Learning for Customer Churn Prediction: A Comparative Analysis71 cited
  • 2021A review of machine learning experiments in equity investment decision-making: why most published research findings do not live up to their promise in real life66 cited
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