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In modern conditions, there is a qualitative change in the methods and techniques of public administration. An important direction is the rethinking of traditional public administration functions and methods of implementation. The article attempts to outline the core features of the contemporary public administration landscape and innovative competencies corresponding to this landscape. Employing a multi-faceted methodological approach, this study primarily utilizes a critical narrative literature review to explore existing scholarship on public administration paradigms, good governance, and the increasing role of societal actors. This review is strategically combined with an integrative theoretical orientation, facilitating the synthesis of diverse perspectives. Based on the assertion of evolution from New Public Management to New Public Governance grounded on ‘good governance’, it is shown that the intricacy of the problems governments confront has made them more reliant on societal actors in recent years to accomplish their objectives. Dimensions of good governance are investigated. Mechanisms and principles of generating public value through value co-creation and participatory paradigm, both within sustainable development and national security, are considered. The fundamental finding is that intentionally designed services to meet specific societal needs foster public value by boosting the standard of living, strengthening community bonds, and encouraging the fair distribution of resources and opportunities.
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