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Multiple Medium‐Sized Rewards Outperform One Large Reward in Draws
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References

  • 1999Self-Efficacy: The Exercise of Control46,779 cited
  • 2008Nudge: Improving Decisions About Health, Wealth and Happiness5,544 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1971Belief in the law of small numbers.3,244 cited
  • 2013Prospect Theory: An Analysis of Decision Under Risk3,087 cited
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  • 2012Pleasure principles: A review of research on hedonic consumption686 cited
  • 2010Can Uncertainty Improve Promotions?197 cited
  • 2014The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit185 cited
  • 2012An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts161 cited
  • 2005Playing for peanuts: Why is risk seeking more common for low-stakes gambles?152 cited
  • 2011Winning the Battle but Losing the War: The Psychology of Debt Management

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129 cited
  • 2010Materialism, fashion consumers and gender: a cross‐cultural study114 cited
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