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Consumer adoption of artificially intelligence-supported devices for sports services: an empirical validation
16 references·0 citing·43 second hop
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References

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  • 2018Consumer acceptance of sports wearable technology: the role of technology readiness242 cited
  • 2013Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies

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163 cited
  • 2021Artificial Intelligence and Machine Learning in Sport Research: An Introduction for Non-data Scientists133 cited
  • 2018Artificial intelligence and sports journalism: Is it a sweeping change?103 cited
  • 2022Surfing in virtual reality: An application of extended technology acceptance model with flow theory96 cited
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