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The Role of the Reader
0 references·16 citing·57 second hopsampled
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  • 1998Brands as symbolic resources for the construction of identity823 cited
  • 2014Reading for Learning236 cited
  • 2015Peering into Transparency: Challenging Ideals, Proxies, and Organizational Practices236 cited
  • 2015Visualising accounting: an interdisciplinary review and synthesis139 cited
  • 1988Media Audiences as Interpretive Communities127 cited
  • 1988Opposing Conceptions of the Audience: The Active and Passive Hemispheres of Mass Communication Theory98 cited
  • 2017Crafting Papers for Publication: Novelty and Convention in Academic Writing97 cited
  • 2016Technological exaptation: a narrative approach92 cited
  • 2014Evasive Targets: Deciphering Polysemy in Mediated Humor92 cited
  • 2018Social media pedagogy: Applying an interdisciplinary approach to teach multimodal critical digital literacy71 cited
  • 2016Imagining organization through metaphor and metonymy: Unpacking the process-entity paradox67 cited
  • 2013The Conditional Sink: Counterfactual Display in the Valuation of a Carbon Offsetting Reforestation Project60 cited
  • 2017Narrative and interpretation on Twitter: Reading tweets by telling stories56 cited
  • 2008(Re)reading The Surfers’ Bible : The affects of Tracks

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48 cited
  • 2001Die Rahmenanalyse politischer Diskurse44 cited
  • 1995Marketing Communication Theory: What do the Texts Teach Our Students?41 cited