Creative Transformation of Cultural Heritage Handicraft Products in the Digital Age

Abstract

The digital transformation of the cultural heritage sector has emerged as a key trend in the era of digital intelligence, presenting both opportunities and challenges for traditional handicrafts.As consumer preferences evolve and markets become increasingly globalised, cultural heritage crafts must adapt to remain relevant while preserving their authenticity.This study examines the role of digital technologies such as digital manufacturing, artificial intelligence, and interactive platforms in shaping the creative process and market potential of cultural heritage handicrafts.Through an in-depth analysis of design elements, innovation concepts, material selection, and user experience, it explores how digital applications influence craftsmanship and industry sustainability.Employing a qualitative research approach that integrates case studies and industry analysis, this study investigates the impact of digital transformation on design methodologies and economic sustainability within the handicraft sector.Findings indicate that digital technologies enhance accessibility, adaptability, and commercial viability, expanding audience engagement and fostering new forms of cultural storytelling.This study offers valuable insights into the sustainable development of traditional handicraft industries in the digital age.

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