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Stupid is as stupid does? The influence of anthropomorphic stupidity on consumers’ product purchase intention
16 references·0 citing·55 second hop
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this work references cited by second hop

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1998Critique of Pure Reason4,162 cited
  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 2015Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies2,105 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,069 cited
  • 1993The Difference between Communal and Exchange Relationships: What it is and is Not911 cited
  • 2012A Stupidity‐Based Theory of Organizations534 cited
  • 2011It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales373 cited
  • 2011The Impact of Incomplete Typeface Logos on Perceptions of the Firm282 cited
  • 2014“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption277 cited
  • 2009The Cutest Little Baby Face181 cited
  • 2019Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising145 cited
  • 2001What does our face mean to us?98 cited
  • 2021The effect of facial features on facial anthropomorphic trustworthiness in social robots86 cited

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2020
The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model
84 cited
  • 2013Development of a scale measuring childlike anthropomorphism in products79 cited
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