Sustainable Energy Provision at the Bottom of the Pyramid: Blueprint for Early Repurposing Business Models Using Second‐Life Batteries

Arne Jeppe · Heike Proff

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Innovation and Socioeconomic Development Business Strategies and Innovation Sustainable Supply Chain Management

Abstract

ABSTRACT This study presents a blueprint for an early‐stage business model focused on repurposing second‐life electric vehicle (EV) batteries for solar‐energy storage in Bottom of the Pyramid (BoP) markets. Addressing the critical need for affordable and sustainable energy solutions there, the research integrates principles of strategic and innovation management, international management at the BoP, and management for the circular economy. The proposed framework of an early repurposing business model highlights four key design themes: novelty, efficiency, complementarity, and lock‐in, tailored to the unique challenges and opportunities in these markets. A case study on two remote villages in the Brazilian Amazon deepens our blueprint for an early repurposing business model at the BoP.

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References

2006Using thematic analysis in psychology 2015Qualitative Inquiry and Research Design: Choosing Among Five Approaches 2007Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance 2017Thematic Analysis 2018Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 2016The Circular Economy – A new sustainability paradigm?2017Conceptualizing the circular economy: An analysis of 114 definitions 2009Business Models, Business Strategy and Innovation

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