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This article aims to discuss the repercussions caused by the insertion of Amazon Inc. in the Brazilian e-commerce market, based on the dispersion and articulation of its logistics warehouses, obtaining and managing inventory, and operating delivery flows. To this end, we use a set of techniques that involve bibliographic and document review and the systematization of reports by recognized and/or specialized media vehicles. We could observe that the insertion of this global firm depends on economic and historical variables that change from country to country and that in Brazil it happened through the establishment of partnerships, disputes, and conflicts with national and international agents, among which electronic commerce firms, logistics warehouse operators, real estate investment fund managers, publishers, bookstores, logistics service providers and outsourced couriers.
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