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Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior · Study

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ArticleCrafting captivating retail spaces: the power of atmosphere in shaping consumer behavior

Karim Errajaa2025

Article2025

Crafting captivating retail spaces: the power of atmosphere in shaping consumer behavior

Karim Errajaa · Anil Bilgihan

5 citations·0/0 files stored·Journal of Marketing Analytics

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1991The theory of planned behavior 1979A Paradigm for Developing Better Measures of Marketing Constructs 1996The Behavioral Consequences of Service Quality 1989EQS : structural equations program manual 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1974An approach to environmental psychology 2016Understanding Customer Experience Throughout the Customer Journey 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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Year2025

Typearticle

Published2025-04-24

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations5

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1057/s41270-025-00407-5

openalex_workW4409737300

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