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This article delves into the news consumption strategies of young Swedish citizens aged 18–25, focusing on how they interact with and interpret news in today's digital landscape. Utilizing a mixed-method approach that combines semi-structured interviews and an observational study enhanced by eye-tracking technology, this research uncovers the nuanced ways in which young people engage with news media. The study identifies a variety of personal strategies for finding news, ranging from active search to passive reception via algorithms on digital platforms. Young Swedes exhibit a preference for digital news sources, utilizing a blend of traditional news outlets and social media to access information. The findings reveal a complex picture of news consumption that is both selective and diversified. While traditional news outlets remain important for their credibility, social media platforms are heavily utilized for their accessibility and real-time updates. By analyzing the interaction patterns and preferences of young Swedes, this study contributes to our understanding of the evolving dynamics of news consumption among young adults in the digital era. It provides valuable insights for media practitioners and scholars interested in the changing patterns of news engagement and the future of news dissemination in the age of digital media.
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