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Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience
16 references·0 citing·50 second hop
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A critical review of published research, with recommendations for quality practice and reporting (2023)Practical thematic analysis: a guide for multidisciplinary health services research teams engaging in qualitative analysis (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Performing Autoethnography: An Embodied Methodological Praxis (2001)Cultural Pragmatics: Social Performance between Ritual and Strategy (2004)My Life as a Night Elf Priest (2010)
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References

  • 2008The qualitative content analysis process22,573 cited
  • 2005Self‐determination theory and work motivation7,742 cited
  • 1985A technology acceptance model for empirically testing new end-user information systems : theory and results6,184 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2007Answering the Call for a Standard Reliability Measure for Coding Data4,219 cited
  • 2020Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines3,853 cited
  • 2009The impact of supply chain integration on performance: A contingency and configuration approach3,308 cited
  • 2007A set-theoretic approach to organizational configurations2,225 cited
  • 1983From Ritual to Theatre: The Human Seriousness of Play2,120 cited
  • 1993Qualitative Content Analysis: A Guide to Paths not Taken1,265 cited
  • 2003A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance720 cited
  • 2008From Text to Codings702 cited
  • 1996CONFIGURATIONS REVISITED693 cited
  • 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited
  • 2006The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption

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649 cited
  • 2012Organizing for Society: A Typology of Social Entrepreneuring Models488 cited
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