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Multiple social roles increase risk-taking in consumer decisions
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References

  • 1977Self-efficacy: Toward a unifying theory of behavioral change.43,875 cited
  • 2001Validation of a New General Self-Efficacy Scale3,537 cited
  • 2002Social Identity Complexity1,695 cited
  • 2008Sources of Self-Efficacy in School: Critical Review of the Literature and Future Directions1,512 cited
  • 1991Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience1,229 cited
  • 1989Effect of perceived controllability and performance standards on self-regulation of complex decision making.1,077 cited
  • 1994How Believing in Ourselves Increases Risk Taking: Perceived Self-Efficacy and Opportunity Recognition975 cited
  • 1989The Social Psychology Of Self-Efficacy969 cited
  • 2007Social Identity and Preferences686 cited
  • 1999Cross-national differences in risk preference and lay predictions576 cited
  • 2004Perceived retail crowding and shopping satisfaction: the role of shopping values442 cited
  • 2016A systematic literature review of risk and gender research in tourism434 cited
  • 2002The Effects of Job Autonomy, Customer Demandingness, and Trait Competitiveness on Salesperson Learning, Self-Efficacy, and Performance427 cited
  • 1990Environmentally Induced Positive Affect: Its Impact on Self‐Efficacy, Task Performance, Negotiation, and Conflict1426 cited

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  • 2003Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking407 cited
  • 2006Biculturalism and Cognitive Complexity405 cited
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    • 2025Trust the Machine or Trust Yourself: How AI Usage Reshapes Employee Self-Efficacy and Willingness to Take Risks25 cited