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A Systematic Review of Driving Sustainability Through Circular Economy Marketing: Insights and Strategies for Green Marketing Innovation
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A Systematic Review of Driving Sustainability Through Circular Economy Marketing: Insights and Strategies for Green Marketing Innovation (2025)A Systematic Review of Driving Sustainabi…Fostering circular economy through open innovation: Insights from multiple case study (2024)Fostering circular economy th…Sustainable international business model innovations for a globalizing circular economy: a review and synthesis, integrative framework, and opportunities for future research (2023)Sustainable international bus…Circular economy 4 business: A program and framework for small-to-medium enterprises (SMEs) with three case studies (2023)Circular economy 4 business: …PRISMA2020 : An R package and Shiny app for producing PRISMA 2020‐compliant flow diagrams, with interactivity for optimised digital transparency and Open Synthesis (2022)PRISMA2020 : An R package and…Green marketing innovation: Opportunities from an environmental education analysis in young consumers (2022)Green marketing innovation: O…The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The PRISMA 2020 statement: an…Eco-Innovation Diversity in a Circular Economy: Towards Circular Innovation Studies (2021)Eco-Innovation Diversity in a…The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2020)The PRISMA 2020 statement: an…How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics (2019)How B2B suppliers articulate …Marketing Approaches for a Circular Economy: Using Design Frameworks to Interpret Online Communications (2018)Marketing Approaches for a Ci…Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges (2018)Managing a Complex Global Cir…Managerial practices for designing circular economy business models (2018)Managerial practices for desi…Lost in Transition? Drivers and Barriers in the Eco-innovation Road to the Circular Economy (2017)Lost in Transition? Drivers a…Combined analyses of costs, market value and eco-costs in circular business models: eco-efficient value creation in remanufacturing (2017)Combined analyses of costs, m…Automotive Remanufacturing in the Circular Economy in Europe (2017)Automotive Remanufacturing in…Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy (2012)Green Branding and Eco-innova…Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Targeting consumers who are willing to pay more for environmentally friendly products (2001)The Concept of Green Marketing and Green Product Development on Consumer Buying Approach (2014)Is environmental innovation conducive to corporate financing? The moderating role of advertising expenditures (2019)Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing (2021)Eight types of product–service system: eight ways to sustainability? Experiences from SusProNet (2004)Products that go round: exploring product life extension through design (2014)Diffusion of Innovation (2015)Circular business models in high value manufacturing: Five industry cases to bridge theory and practice (2021)Consumer adoption of access‐based product‐service systems: The influence of duration of use and type of product (2021)Circular economy business models as pillars of sustainability: Where are we now, and where are we heading? (2023)The machine that changed the world (1992)A review on circular economy: the expected transition to a balanced interplay of environmental and economic systems (2015)A critical analysis of the impacts of COVID-19 on the global economy and ecosystems and opportunities for circular economy strategies (2020)Designing business models in circular economy: A systematic literature review and research agenda (2020)Critiques of the circular economy (2021)The theory of planned behavior (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Conceptualizing the circular economy: An analysis of 114 definitions (2017)Circular economy practices in the leather industry: A practical step towards sustainable development (2019)Role of consumer mindsets, behaviour, and influencing factors in circular consumption systems: A systematic review (2022)Toward a circular supply chain: Understanding barriers from the perspective of recovery approaches (2022)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Theory Building From Cases: Opportunities And Challenges (2007)The Circular Economy – A new sustainability paradigm? (2016)Implementing circular economy in the textile and clothing industry (2021)Barriers to a circular economy in small- and medium-sized enterprises and their integration in a sustainable strategic management framework (2022)Circular supply chains in the era of industry 4.0: A systematic literature review (2022)The Commitment-Trust Theory of Relationship Marketing (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Circular economy ecosystems: a typology, definitions, and implications (2021)Internet of Things (IoT) adoption barriers for the circular economy using Pythagorean fuzzy SWARA-CoCoSo decision-making approach in the manufacturing sector (2021)Digital Platforms for the Circular Economy: Exploring Meta-Organizational Orchestration Mechanisms (2022)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA Statement. (2009)How to properly use the PRISMA Statement (2021)Updating guidance for reporting systematic reviews: development of the PRISMA 2020 statement (2021)CONSORT 2025 statement: updated guideline for reporting randomised trials (2025)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)Artificial intelligence in systematic reviews: promising when appropriately used (2023)Sensitivity analysis in multi-criteria decision making: A state-of-the-art research perspective using bibliometric analysis (2023)Generative AI and Academic Integrity in Higher Education: A Systematic Review and Research Agenda (2025)The Paradigms of Industry 4.0 and Circular Economy as Enabling Drivers for the Competitiveness of Businesses and Territories: The Case of an Italian Ceramic Tiles Manufacturing Company (2018)The regenerative supply chain: a framework for developing circular economy indicators (2018)Circular economy business models and operations management (2019)Implementing the 27 PRISMA 2020 Statement items for systematic reviews in the sport and exercise medicine, musculoskeletal rehabilitation and sports science fields: the PERSiST (implementing Prisma in Exercise, Rehabilitation, Sport medicine and SporTs science) guidance (2021)Strengthening systematic reviews in public health: guidance in the Cochrane Handbook for Systematic Reviews of Interventions , 2nd edition (2022)
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References

  • 2021The PRISMA 2020 statement: an updated guideline for reporting systematic reviews13,845 cited
  • 2020The PRISMA 2020 statement: an updated guideline for reporting systematic reviews8,068 cited
  • 2022PRISMA2020 : An R package and Shiny app for producing PRISMA 2020‐compliant flow diagrams, with interactivity for optimised digital transparency and Open Synthesis3,462 cited
  • 2017Lost in Transition? Drivers and Barriers in the Eco-innovation Road to the Circular Economy1,165 cited
  • 2018Managing a Complex Global Circular Economy Business Model: Opportunities and Challenges333 cited
  • 2018Managerial practices for designing circular economy business models243 cited
  • 2019How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics181 cited
  • 2018Marketing Approaches for a Circular Economy: Using Design Frameworks to Interpret Online Communications110 cited
  • 2012Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy97 cited
  • 2017Combined analyses of costs, market value and eco-costs in circular business models: eco-efficient value creation in remanufacturing94 cited
  • 2023Sustainable international business model innovations for a globalizing circular economy: a review and synthesis, integrative framework, and opportunities for future research91 cited
  • 2022Green marketing innovation: Opportunities from an environmental education analysis in young consumers88 cited
  • 2023

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Circular economy 4 business: A program and framework for small-to-medium enterprises (SMEs) with three case studies
79 cited
  • 2024Fostering circular economy through open innovation: Insights from multiple case study75 cited
  • 2021Eco-Innovation Diversity in a Circular Economy: Towards Circular Innovation Studies64 cited
  • 2017Automotive Remanufacturing in the Circular Economy in Europe63 cited
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