Antecedents of Hospitality and Tourism Instructors’ Innovative Behavior in Online Teaching: Insights from Vietnam

Abstract

This study employed partial least squares-structural equation modeling (PLS-SEM) to model factors enhancing Innovative Behavior of instructors in tourism and hospitality in Vietnam during Online Teaching (IBOT). Initially, a small-scale trial was conducted to establish the sample size and develop a scale for an online survey. This survey was subsequently administered to 76 instructors across Vietnam. Data collected throughout the study revealed two factors directly influencing IBOT: (1) an innovative organizational climate and (2) instructors’ attitudes, as reflected in their enthusiasm for gaining knowledge and skills in online teaching. Interestingly, a perception of high-level online teaching skills does not directly encourage IBOT, despite its direct contribution to fostering a positive attitude. Recommendations for institutional leaders include fostering a supportive organizational climate and offering training programs to encourage and inspire optimism in online pedagogy.

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