Towards the Creation of Sustainable Consumption Behaviours

Abstract

Behavioral economics studies human decision-making and aims to eliminate unsustainable consumption. It uses concepts like nudges, framing, and social norms to encourage sustainable behavior. Rewards structures discourage extrinsic motivation and should discourage future dependency. Digital media and technology offer new approaches to behavioral change. To make Head Start interventions effective, a systemic strategy considering social, cultural, and economic contexts is needed. Behavioral interventions correct cognitive biases, use social norms, and appropriate choice architectures. Success depends on an inclusive, ethical solution combining behavioral change, policy design, organizational changes, and community mobilization.

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